Where it began: When we were looking for a way to get great-looking hair without all the questionable chemicals, our moms told us to grab a beer…for our hair! For ages, women have rinsed with beer as a home-brewed remedy for strong, shiny, healthy hair. Turns out, the malted barley releases B vitamins and proteins that nourish hair, while hops flowers have antioxidant-rich essential oils that fight “hair” pollution. The result? Beer Hair!  We’ve taken beer hair from “saloon to salon,” serving ultra-performing hair care, brimming with the benefits in beer, and a “free-from” list of ingredients to avoid the “chemical hangover!”


Before we started Bröö we were: Lawyers in Florida.


Craig Dubitsky of Hello asks “What’s the story behind the name of your company and what other names did you consider?”  We thought about calling our brand Microbroo, but when we shortened it to Bröö, and mistakenly put umlauts on both Os, we loved the look of it.  It’s grammatically incorrect to put umlauts next to each other, in any language, but we thought all the dots looked like bubbles.  In German, it would actually be pronounced “Brew-Ew!”


We knew we were on the right track with Bröö:   When we first got emails and Facebook messages from customers saying how much they loved our products.  After all the hard work of creating products and getting them in stores, it felt like we were doing something right when people said things like “Bröö brought my hair back to life.”


Back in those early days, we wish we knew that: You shouldn’t say yes to every potential sale!  Really think about the return on investment of every door, and also whether that door aligns with your vision of where you want to take the brand.


The best-selling product in our line is: Bröö Thickening Shampoo… It makes people’s hair look and feel thicker.  We get lots of emails from women who have had children, who tell us that their hair got thinner after giving birth. They love what this product does for them.


As an independent company, our biggest challenge is:  Making sure we have adequate front-end capital to respond to all the growth we are experiencing.  And, making sure we always have enough product on-hand, to fill every order.  It’s a delicate dance to make products out of real beer.  You can’t just make a million gallons at a time. •


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